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February 11, 2013


is naturally competitive. Organizations make their case for commanding larger share of limited constituent time, mind space, and of course, financial support. Nowhere is this
more apparent than in the media – usually.

weekend I had the pleasure of attending the National Religious Broadcasters
(NRB) annual convention in Nashville, Tennessee. There, I witnessed hundreds of men and women, representing
some of the country’s largest radio, television, and online media professionals
set aside their own agendas to stand together in a united mission: reaching the
world with the Good News of Jesus Christ. As different media personalities, network executives, and strategic
experts of all types lifted the hood of their engines and discussed what made
their own vehicles go fast, the decided absence of ego and personal advancement
was inspiring – uplifting even. With the open exchange of experience and support all boats will rise with
the tide.

then does this have to do with the Fatherhood Challenge, you might ask?

I would
submit that the keys to developing loyal, passionate, and engaged audiences are
not dissimilar to what is required to create and maintain lasting relationships
in the home, with our children.

  • • We must know our audience.
  • • We must
    work hard to capture attention.
  • • We must
    be interactive.
  • • We must
    be credible, provide actionable advice, and entertain.
  • • We must
    track performance and adjust our strategies to fuel growth.
  • • And, we
    must demonstrate that we care even more than we know.


To all
the moms and dads out there, as producers and 24/7 performers on the set of family life - you know the
stakes are at an all-time high. We
risk more than low ratings or languishing economically. Popular or not, this program simply must not be cancelled. The show must go on.

You can
do it. You’re a rock star.

Fatherhood Challenge: Rise to the challenge.

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